Digital signage is one of the newest and most effective methods of advertising and reaching your target audience. If you operate a smart office, you are going to love all of the ways that this technology can enhance the environment, increase sales and bring in new customers. The KitCast digital signage blog can tell you everything you need to know about the topic but get started here by finding out how they can integrate into your smart office.
What is a Smart Office?
A smart office is one that is equipped with technology like the Internet of Things, automation, smart lighting and thermostats, smart desks and smart conference room software, just to name a few. There are plenty of perks to this type of office.
- Improves the employee work environment
- Increases productivity
- Controls costs
- Boosts energy efficiency
- Streamlines connections
- Simplifies collaboration
How can you use digital signage as part of your smart office technology? Keep reading to find out.
Celebrations
Build your company morale by using digital signs to showcase employee milestones or achievements. You can place videos and photos on the signs that go with the celebration as you show pride in your workers and what they are doing in the office.
Share the Latest Team News
With digital signage, appropriately placed within your smart office, you can keep your team up to date on the latest company news. That includes upcoming meetings and events, new product or service launches, ongoing marketing campaigns, changes to company policy and anything else you need your team to know as a whole.
Connect Locations
If your business is spread across more than one smart office, you can use digital signage to keep everyone connected. Use it to showcase your latest social media posts and responses from followers. Or share updates and news about your various locations with others, so everyone knows what is happening throughout the business. You can also use digital signs as part of your internal communication strategy.
Interactive Wayfinding
If you welcome visitors or clients to your smart office, it makes sense that you want to be able to help them find their way throughout the building or campus. Not only does this create a positive experience, but it also gives your visitors confidence as they navigate the building and find your offices. You can include office numbers, interactive maps and a staff directory as part of your wayfinding kiosks.
Saves Time and Resources
Static signs require a lot of time to create and use up paper and printer ink, which can be costly. Investing in digital signs can give you an effective return on investment by taking some of the money and effort out of signage for your smart office. Once connected to the appropriate software, you can change the content of your digital signs in real time, which is as easy as a few computer commands.
Collect Analytics
Use your digital signs to collect data as it relates to your smart office. This includes audience demographics, the success of an advertising campaign, reviews of products and services, and anything else that is or isn’t working. This allows you to understand your target audience and gives you the opportunity to make changes as needed, both to your digital signage content and your smart office setup.
As you can see, digital signage has a lot of power that you can use to support your smart office. Whether you use it for making important announcements or it’s an interactive way to learn more about your consumers, you’ll love how your smart office performs and interacts when you add digital signage to your plan.