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Home»Tips»How to Find Who You Follow on Amazon: A Complete Guide
Tips

How to Find Who You Follow on Amazon: A Complete Guide

By JohnJune 3, 2025Updated:June 3, 20257 Mins Read
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How to Find Who You Follow on Amazon
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When using Amazon, many users enjoy following brands, authors, and even other customers to stay updated on their favorite products, deals, and reviews. But what if you want to review or manage those connections? This guide will walk you through how to find out who you follow on Amazon, ensuring you make the most of your Amazon account and connections. Whether you’re looking for a brand you followed, an influencer, or a specific seller, we’ve got you covered.

Understanding who you follow on Amazon can help you keep track of the brands, authors, and sellers that matter to you. Amazon allows users to follow various types of accounts, from book authors to brands and sellers, to receive personalized recommendations, updates, and deals. If you’ve ever wondered how to find who you follow on Amazon, you’re in the right place.

In this article, we will explore all the ways to view the accounts you follow, whether you’re using the desktop website or the mobile app. Additionally, we’ll also delve into why following accounts on Amazon can enhance your shopping experience and offer a deeper connection with your interests.

Table of Contents

Toggle
  • Why You Should Follow Accounts on Amazon
  • How to Find Who You Follow on Amazon (Desktop)
    • Log in to Your Amazon Account
    • Access Your Account Settings
    • Navigate to the “Following” Section
    • Review the List of Followed Accounts
  • How to Find Who You Follow on Amazon (Mobile App)
    • Open the Amazon App
    • Go to the “Your Account” Section
    • Navigate to the “Following” Section
    • Check the List of Followed Accounts
  • Managing Your Followed Accounts
    • Unfollow an Account
    • Update Your Follow Preferences
  • How to Follow Accounts on Amazon
    • Follow a Brand or Seller
    • Follow an Author
    • Follow Influencers
  • Benefits of Following Accounts on Amazon
    • Personalize Your Shopping Experience
    • Stay Informed About New Products
    • Access Exclusive Discounts
    • Discover Hidden Gems
  • Troubleshooting Common Issues
    • Unable to Find Who You Follow?
    • Issues with Following Accounts?
  • FAQs

Why You Should Follow Accounts on Amazon

Why You Should Follow Accounts on Amazon 1

Following accounts on Amazon offers several benefits, including:

  • Stay Updated on New Releases: When you follow authors, brands, or specific sellers, you get updates about their new releases, promotions, and product launches. 
  • Personalized Recommendations: Amazon uses your followed accounts to tailor product suggestions based on your interests. 
  • Discover Trending Products: Following influencers and brands gives you insight into trending items that may align with your interests. 
  • Exclusive Offers: Some accounts offer followers exclusive deals, discounts, and early access to promotions.

Following accounts not only helps you personalize your Amazon feed, but it can also provide a sense of connection with your favorite sellers or authors.

How to Find Who You Follow on Amazon (Desktop)

Log in to Your Amazon Account

Start by opening your web browser and going to the Amazon homepage. Log in to your Amazon account using your username and password.

Access Your Account Settings

Once logged in, hover over the “Accounts & Lists” section at the top-right corner of the page. This will open a dropdown menu. Click on the “Your Account” option to access your account settings.

Navigate to the “Following” Section

In your account settings, scroll down to the “Account Settings” section. Look for the “Followed Content” link under the “Personalization” section and click on it. This will direct you to the page where you can see who you are following on Amazon.

Review the List of Followed Accounts

On the “Followed Content” page, you’ll be able to view all the accounts you follow on Amazon. This includes book authors, brands, and specific sellers. From here, you can also unfollow accounts or explore more options for personalization.

How to Find Who You Follow on Amazon (Mobile App)

If you’re using the Amazon mobile app, follow these simple steps to find who you follow:

Open the Amazon App

Launch the Amazon app on your smartphone. Ensure you’re logged in to your account.

Go to the “Your Account” Section

Tap on the three horizontal lines in the upper-left corner to open the app’s menu. Scroll down and select “Your Account” from the menu.

Navigate to the “Following” Section

Under the “Your Account” section, look for the “Account Settings” area. Here, tap on the “Followed Content” option.

Check the List of Followed Accounts

The “Followed Content” page will display all the accounts you follow on the Amazon app. You can review and manage your followed accounts directly from this page.

Managing Your Followed Accounts

If you wish to manage your followed accounts such as unfollowing someone or reviewing their latest updates here’s how:

Unfollow an Account

If you no longer want to follow a brand, author, or seller, simply go to their profile page on Amazon. You will see an option to unfollow them. Clicking this will remove the account from your followed list.

Update Your Follow Preferences

You can also adjust how frequently you receive updates about the accounts you follow. For example, you can choose to receive notifications for new product releases or discounts from specific brands.

How to Follow Accounts on Amazon

If you haven’t followed anyone yet but are interested in doing so, here’s how:

Follow a Brand or Seller

To follow a brand or seller, simply visit their Amazon page and click the “Follow” button near their name or logo. You’ll start receiving updates on their latest products, reviews, and offers.

Follow an Author

If you’re a fan of a particular author, head to their author page on Amazon. You’ll find an option to “Follow” them, allowing you to receive updates whenever they release a new book or product.

Follow Influencers

Amazon also allows you to follow influencers. These are content creators who curate product recommendations and reviews. To follow an influencer, navigate to their profile and hit the “Follow” button to stay updated on their recommended products.

Benefits of Following Accounts on Amazon

Benefits of Following Accounts on Amazon

Personalize Your Shopping Experience

By following the right accounts, you enhance your shopping experience on Amazon. Your homepage and recommendations will reflect the interests and preferences you’ve shown by following certain sellers, brands, and authors.

Stay Informed About New Products

Following sellers and brands ensures that you stay in the loop about new product launches, sales, and promotions. You’ll receive alerts when your favorite brands drop new items, giving you an edge on the latest trends.

Access Exclusive Discounts

Some accounts offer exclusive deals to their followers, providing early access to sales or special discounts. By following these accounts, you can gain access to these perks.

Discover Hidden Gems

Following influencers and independent sellers can help you discover products you may not have come across otherwise. Influencers often recommend unique products, helping you find something new and exciting.

Troubleshooting Common Issues

Unable to Find Who You Follow?

If you’re having trouble finding who you follow on Amazon, make sure you’re logged into the correct account. Sometimes, multiple Amazon accounts can lead to confusion. Ensure that you are viewing the correct profile.

Issues with Following Accounts?

If the follow button is not working, try refreshing the page or restarting the app. Clearing the app cache or updating your Amazon app to the latest version might help resolve any technical glitches.

FAQs

1. Can I follow sellers on Amazon?

Yes, you can follow sellers on Amazon. This allows you to receive updates about new products, offers, and promotions from that seller.

2. How do I unfollow an account on Amazon?

To unfollow an account, visit the profile of the account you’re following and click the “Unfollow” button.

3. Can I follow influencers on Amazon?

Yes, Amazon allows you to follow influencers who curate product recommendations. You can stay updated with their latest suggestions.

4. How do I see who I follow on the Amazon mobile app?

Go to the “Your Account” section in the app, then navigate to the “Followed Content” section to view the list of accounts you follow.

5. Does following accounts on Amazon affect my recommendations?

Yes, following accounts helps Amazon personalize your recommendations based on your interests, including new product releases and offers.

Finding and managing who you follow on Amazon is an easy way to personalize your shopping experience. Whether you’re following brands, authors, or influencers, this feature allows you to stay updated on the latest products, deals, and promotions. By following the simple steps provided in this guide, you’ll be able to track and manage the accounts you follow across both the Amazon website and app.

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John
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I am John. Passionate about exploring the latest trends and developments in the world of technology. With years of experience writing about topics ranging from software to hardware, I strive to share my insights and knowledge with readers around the world. I am always on the lookout for new product, and trends to write about, and passionate about helping people learn about all the amazing things that technology has to offer.

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